All Success Stories

“This looks and sounds sooo good!”


We love hearing that from our clients at any of our shows, but this feedback hits differently for an event that allows us to pursue our passion for serving our growing community in Northwest Arkansas, and we were delighted to create a memorable AV Production experience for our friends at Downtown Bentonville Inc! First Friday is a monthly event in Downtown Bentonville that celebrates local culture through music, food, and community engagement. As the event grew, the need for a more organized, well-designed, and impactful experience became apparent.

Photo by: avad3 Event Production, teammates run soundcheck at First Friday

Event Goals

•Streamline event planning and logistics for the client.

•Turn a blank asphalt street into an incredible entertainment experience with our staging, lighting, and audio equipment. 

•Enhance the overall attendee experience through improved technical execution and atmosphere.

Photo by: avad3 Event Production, Performers begin to play at First Friday Downtown Bentonville.

Our Approach

At avad3 Event Production, we took a comprehensive approach to managing First Friday. 

1. Taking Logistics & Tech Planning Off the Client’s Plate: We assumed full responsibility for organizing the main-stage event, particularly the logistics surrounding the musical performances. This included scheduling sound checks, managing show times, and addressing the backline needs of the bands. By removing these tasks from the client’s workload, we allowed them to focus on broader event goals.

Photo by: avad3 Event Production First Friday 2022, before updated lighting.
Photo by: avad3 Event Production First Friday 2024, after updated lighting.

2. Talent & VIP Correspondence: One of the standout moments in our collaboration was the client’s reaction to our communication management. After the initial booking process, we handled all correspondence with the bands, much to the client’s relief. This streamlined communication left them free to focus on enhancing the rest of the event experience.

3. Innovative Technical Solutions: We had the opportunity to produce 8 different First Friday experiences this year. We were honored to make this one special by sponsoring additional lighting. Our team introduced a more sophisticated lighting design that dramatically improved the visual impact of performances. The client was thrilled with the positive feedback from attendees.

4. Bringing More Power – Literally!: During the planning stages, we identified a potential power issue that could affect the event. To ensure a seamless experience, we proactively brought in a generator, discussed this with the client, and implemented a plan to mitigate any risks. This reinforced our commitment to delivering a worry-free event.

Photo by: avad3 Event Production, Soundcheck at First Friday Downtown Bentonville

Feedback & Results

The best feedback we received encapsulated the success of our collaboration. The client noted that the organization of the planning process was remarkably smooth, expressing appreciation for our attention to detail in handling band logistics without their direct involvement.

One of the most memorable interactions was when the client approached us during the event, exclaiming, “This looks and sounds sooo good!” This moment highlighted the satisfaction and excitement surrounding the successful execution of First Friday.

Photo by: avad3 Event Production, Performer sings at First Friday

By taking on the logistical burdens and enhancing the technical elements of First Friday, avad3 Event Production significantly increased the value of the event for both the client and attendees. Our proactive planning and innovative solutions ensured a smooth, enjoyable experience that resonated well beyond the event itself.